电信客户生命周期管理方法-12页电子书简介
Although some telecom carriers have started down this path, none have
embraced CLM as a core institutional capability in the way leading financialservices
providers have. Until recently, most telcos were busier expanding
their customer base than increasing their existing customers’ value. Now
that times have changed, many carriers are intuitively striving to increase it,
but they tend to tackle discrete opportunities one at a time, without fully
appreciating the complexity of CLM or the careful execution required.
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