胃药市场分析报告-49页
发布时间：5-22
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资料类型：市场分析
阅读环境：英文
文档格式：PPT
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胃药市场分析报告-49页电子书简介
McKinsey Broad Market Study Process
Project design (Q1, 2003)
Project review with local and regional J-C team (Apr. 03)
Survey market selection (Apr. 03)
Field work in 2 cities in Shandong (May 03)
1st interim report (mid-June 03)
Field work in 2 cities in Sichuan (mid-June – mid-July 03)
2nd interim report and Killer Idea workshop (end July 03)
Final report (Aug. 03)
Presentation to corporate management (Sept. 03)
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