服装行业战略分析报告-58页
发布时间：6-13
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资料类型：战略管理
阅读环境：英文
文档格式：PDF
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服装行业战略分析报告-58页电子书简介
contents
Executive Summary 1
Evolution of the Retail Apparel Industry 1
ENVIRONMENTAL FORCES 2
Societal Changes 2
Regulatory and Governmental Influences 3
Economic Factors and Globalization 4
Technology Changes 5
ECONOMIC FORCES 5
Market Characteristics 5
Competition 8
INDUSTRY ASSESSMENT 11
Rivalry among competitive firms 11
Barriers to Entry 11
Bargaining power of consumers 11
Bargaining power of suppliers 11
Key Success Factors 12
Financial aspects of the apparel industry 12
Evolution & Characteristics of Gap, Inc and The Limited, Inc 12
COMPANY OVERVIEWS 12
PAST AND CURRENT STRATEGIES AND OPERATIONS 16
Acquisitions/Divestitures 20
New Segments 20
R&D and Technology 21
Marketing Mix 21
Global Presence 22
Manufacturing 22
Financial Overview 23
CONCLUSION: STRATEGIC ASSESSMENT 24
SWOT ANALYSIS 26
Bibliography 27
Appendices 28
APPENDIX A 28
APPENDIX B – THE APPAREL INDUSTRY 29
APPENDIX C: INDUSTRY VS S&P 500 36
APPENDIX D: OPERATIONAL DATA OF THE LIMITED AND GAP 41
APPENDIX E: COMPARISON OF GAP AND THE LIMITED VS THE APPAREL INDUSTRY 47
APPENDIX F: SUMMARY OF THE LIMITED INC’S ACQUISITION ACTIVITIES 52
APPENDIX G: GAP INC TIMELINE 52
THE GAP 54
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